New research found that almost all marketing professionals think that online promotional videos are simply as good as banner ad campaigns.
89% of internet marketers asked in a new study said that they think online videos are much more effective than, or as effective as, more traditional methods of internet marketing like banner ads. This is up from 66% of online marketers this time last year.
47% of those questioned stated that they had already begun using the services of video production companies as a part of their digital marketing strategy, with nearly two-thirds (61%) saying that they’d consider it as an option over the following year.
As well as watching movies on a PC or laptop, a lot more marketers have become conscious of using video production services for other areas. 63% of those questioned said they were familiar with using tablets and smartphones for digital advertising, with video game consoles and connected TVs (a TV with internet functions).
Businesses from a variety of different industries as well as sectors can benefit from making use of online videos to advertise their own products and services, and companies that aren’t using this form of advertising might be missing out compared to their very own competitors.
Promotional videos can be used on your website to demonstrate new products, as a how-do guide or even on social media sites for a far more viral form of marketing, so ensure that you’re not behind your competitors by adopting this popular method of advertising!